Your landing page is the first impression that your customers will receive about your business. If it is not properly streamlined and optimized, then that first impression will also be the last impression. Optimization is especially important as it increases the likelihood of visibility as well as engagement after a click through.
Here are some of the ways in which you can better optimize your landing page.
1 – Create ads around the content of the landing page specifically.
In order to achieve the highest marks for relevance from Google and the other major search engines, you will need to streamline the link between your PPC ads and your landing page. Do not generalize your keywords – create long tail keywords that also serve as keywords on your landing page. Localize those keywords if you have a particular physical location that you are marketing to as well.
2 – Use synonyms and other tools for good writing.
The best way to incorporate text into your landing page is to simply write well. The days of repeating a keyword over and over in the same text as the background are over. Not only will this lose its appeal to the search engines after a while, the action may even get your URL banned for life from the search engines. It is always better to start off doing the right thing, because punishments are never too late to enforce.
In order to get the trust of the major search engines, you need to first have the trust of a core audience that comes back to your site in a consistent way. Good writing does this more than any other form of content.
3 – Tag your multimedia.
Although you should not have a lot of multimedia on your landing page if you can help it, the audio, pictures and videos that you do have should be properly tagged. The major search engines all have sub-lists that focus on these multimedia, and you can be listed in many places if your tags are correct.
Your tags should have the same kind of long tail, precise wording as your keywords. Use your tags as a way to split test your landing page in order to determine the best and most relevant keywords in relation to your customer engagement.
Having the right business credit is essential to creating the optimized landing page that will stand the test of time. You need to be free to invest in the add-ons, the hosting and the network infrastructure that will help to create your overall online presence. Although you can definitely get started on a budget, the trick is to keep going!