This article defines content marketing, gives the benefits of content marketing, and explains how Business Credit and Capital can help your business achieve superior content marketing results.
Definition Of Content Marketing
Content marketing is the type of marketing in which business creates and shares content in order to acquire new customers. Sometimes content marketing is also used to retain existing customers. It can take on many different forms, such as how-to guides, e-books, photos, white papers, and news articles, not to mention video and audio works.
How Your Business Can Benefit From Content Marketing
1. Your Business Can Get Noticed
High quality piece of content marketing – such as an in-depth how-to guide – can help small business get noticed. When people share it on social media, it would likely bring more customers to the site where it was published. Some of these people may even buy products sold on the site.
2. Your Business Can Gain Trust
Content marketing can help your customers trust you more. This is because high quality content shows your customers that you care about helping them. As a matter of fact, there is significant data which shows that content marketing is an important part of building trust with the customers. In one study, 61% of people said that they have a better opinion of the company that distributes custom content. They also said that they are more likely to make purchases from that company.
3. Your Business Can Improve Its Search Rankings
Google’s engineers change the algorithm of their search engine on a daily basis. One thing stays the same, however. What stays the same is the focus on high quality content. By creating high quality content, small business can boost its search engine rankings not only in Google but also in Yahoo and Bing.
4. Your Business Can Save Money
Content marketing is cheaper than other forms of marketing. This means that your marketing dollars would be spent in the best way possible. This would translate into significant savings.
5. Your Business Can Gain A Competitive Edge
Few companies do content marketing correctly. By investing time, effort, and money in content marketing, companies can help position themselves as the leaders of their respective markets. This is especially important in highly competitive industries where each customer is wooed by dozens of companies.
6. You Business Can Gain More Engaged Customers
Content marketing would allow you to see how people react to your articles and blog posts. You would see people’s reactions to them on social media and in comments’ sections of your articles. This would help you improve your brand’s image and create even more engaged customers who are more likely to buy your products.
How Business Credit And Capital Can Help Businesses With Content Marketing
Business Credit and Capital can provide the capital necessary for content creation. While content creation is not expensive, it does add up to a significant sum when business is trying to promote itself on a regular basis. That’s where Business Credit and Capital comes in. With over 30 years of experience financing small businesses, Business Credit and Capital can provide you with all the money you need to jump-start your content marketing campaign. Moreover, it can help you determine the amount of money you need.