Holidays are infamous for being great for sales. From the thousands of teddy bears and chocolates sold each Valentine’s day to the endless deals of Black Friday, customers have a good reason and excuse to buy more during the holiday season.
Even if your business is about a service like cleaning or automotive repair, you can still create a holiday campaign that will capitalize on these lucrative moments. Here are four tips for getting your customers into the holiday spirit.
1. Run a Promotion-
Customers expect deals during the holidays. Better yet, they’ll purchase promotions. Instead of trying to sell your regular amount at the standard price, use the holidays as an excuse to sell more for less. Not only will you be able to generate more revenue, but you’ll engage customers in a new way that they weren’t expecting. Creating a promotion is a way of celebrating the holiday — customers will enjoy getting a special deal that’s only come around because of the special day. Consider allowing layaway purchases, offering new coupons or designing discounts that are named for the holiday.
2. Decorate Department Stores-
The best example of businesses that capitalize on decorating to generate sales. Before Halloween has even arrived, they roll out the twinkling white lights, trees and red bows. That’s not all they do, either. Decorations are only half the effort; playing season music is the other half. While not every holiday has such a defined playlist associated with it as Christmas, use these sort of behavioral cues to send a subconscious message to your customers that the time to make holiday purchases is now.
3. Sell Seasonally-
Scarcity is a basic economic principle that makes something valuable simply because it’s not always available. Use this idea to help sell your product. This is the magic that makes the ubiquitous pumpkin spice latte from Starbucks such a phenomenon in the fall. Though the syrup is often available all year round, Starbucks only rolls out marketing campaigns for the drink in the autumn. Try to tweak your merchandise or service to follow a seasonal pattern, so that customers will be encouraged to buy while they still can.
4. Reinvest the Extra Capital-
After mixing together the perfect promotions, behavioral cues and seasonal twists, make a plan and vision for how you’ll use the extra capital the holidays generate for your business. Having a clear, distinct vision of success will help you to make it a reality when you’re in the trenches of making, buying and selling. Reinvesting the extra capital back into your business can be the perfect chance to get ahead and launch a new item you’ve been planning.
The holidays are not only a chance to reengage customers in your business, but they’re also an opportunity to celebrate. Use the occasion to get to know your customers better, and don’t forget to send them on their way with seasonal greetings.