Whether a business is small or medium sized, projecting an aura of professionalism is a proven path towards growth. In a competitive market, a company needs a certain level of polish in order to be considered viable by a client or customer.
Attitude
The concept of professionalism boils down to a conscious decision to maintain a high standard regardless of challenges. Without this firm resolution it would be difficult to offer a sincere smile of assistance to the insult-slinging, irate customer or to an equally angry colleague. A pleasant demeanor in the face of adversity shows strength and stability. Professionals should leave their ego’s and personal problems at home.
Honesty, integrity and business ethics should be regarded as essential elements. It is unprofessional to lie, cheat or steal. Even in small ways. Building and keeping the trust of the public must be done slowly and with sincerity. There is no fast track. Due to the prevalence of false advertising and the spreading of corruption, people are becoming more wary of believing what they hear, read and see. Only time will reveal the true heart of a company. This means that every action matters and will count towards defining a business.
Attire
One of the easiest ways for a company to make a good impression is to have a code that applies to employee appearance. There is a reason why national chain stores have immediately recognizable color themes and outfits. An employee wearing a uniform that is associated with a particular industry is part of a team, which implies belonging to a much larger group of professionals. Chefs, doctors and janitors are all instantly recognized by what they wear. Even if the policy is to allow casual dress, personal hygiene and cleanliness are still important. An unkempt and sloppy worker is unlikely to instill confidence in his ability and detracts from the legitimacy of a business.
Quality Tools and Equipment
A painting company with broken ladders or a high-volume retailer with an abacus instead of a modern register would obviously not meet the requirements of a discerning customer. While these examples are illustratively extreme, clientele will notice the details. A business that is interested in being perceived as professional must take steps to ensure that everything is maintained in good working condition and kept current. Antiquated equipment might seem quaint or cost-effective, but it gives a negative impression in this new era of sleek ergonomics.
Communication and Conduct
In an increasingly connected and open world, solid communication abilities are required of professionals. Prompt attention to email, phone-calls or other types of inquiries will be noticed and appreciated by others. Email addresses should be easy to remember and not consist of inflammatory words or immature phrases. Use proper grammar and punctuation in written correspondence. Label all email with a clear, concise subject header. Be polite and respectful and enunciate clearly when speaking in person or on the phone. Using slang or cussing has no place in business. Neither does gossip. A professional should strive to act amicably at all times.
Organization and Efficiency
An organized and efficient company has an inherent air of competency and professionalism about it. Conversely, a cluttered and chaotic environment indicates poor work habits that will affect product or service quality. The more structured a system is the better it will run. Time is valuable. Nobody likes to have it wasted. Being on time for appointments (this means arriving early) and meeting deadlines will show conscientious behavior.
Create a Strategy for Success
Leaving the growth and development of a small or medium business to chance is unprofessional. Having a plan of action that includes both long and short term goals will increase forward momentum. For example, a local restaurant owner may wish to expand to other locations around the city within the next five years. In order to project a stronger public image for this intended expansion, the owner has decided that matching uniforms for employees and an expensive, custom-made sign would be of immediate benefit in branding the restaurant. Using a reputable lender like Business Credit and Capital is a safe method to procure the funds required to realize these goals without delay. Professionalism doesn’t need to cost a lot, but it does need to be nurtured if a business is going to stand out from the crowd.