Clearly, funding and referrals are at the top of every business owner’s list. A small business might require extra funding like that supplied by Business Credit & Capital. A small business owner could easily use those funds supplied to build and grow their business. That is exactly why smart business owner’s choose Business Credit & Capital. However, a small business requires customers too. Referrals are a sure way to attract more customers. The average business owner is not prepared to mastermind a plan to attract more referrals. A business owner would probably resist begging for referrals. Certainly, this is not appropriate behavior for a successful business owner. Fortunately, there are several great methods to acquire referrals.
Rewards
Offer your loyal customers a reward for all their referrals. Every time that they send you a referral, send them a quick thank you email along with a discount coupon or a percentage off their next purchase. Of course, it is suitable to get creative and come up with a unique reward that your customers would prefer. This reward lets them know that you really appreciate their referrals. Watch your referral list immediately explode.
Ask
Many business owner’s might hesitate to simply ask for a referral. Of course, it is important to ask in the proper way. Don’t apply a lot of pressure on your customer to react to your message. Choose your words carefully and precisely. Don’t sound desperate. For example, you own a small plumbing company. Simply work it into the conversation. Ask, “Who do you know that could use my plumbing service?” The question provides a great opportunity to get a lead to a new customer. One solid referral at a time is better than a list of mismatched referrals.
Email Newsletter Message
Every online business owner probably sends out several newsletter messages a month. Clearly state in the newsletter that referrals are appreciated. Direct the recipient to forward the newsletter to their friends and associates online that might have an interest in the subjects in the newsletter. Make the message compelling and specific. This might prompt them to act upon your message.
Social Media
One great advantage about social media is the instant impact that it might have on referrals. If you use one or more of the social media sites, ask the friends on your list for referrals. Try this method and judge the response to your request. Was it a positive or negative experience? Of course, the response might depend on the type of business or service offered.
Consulting
Are you in the type of business that might consult with clients across the community? Well, one of the top ways to get a quick referral, is to work with a local charity or community organization. Do the usual meet and greet thing. Build a solid relationship with members of the chariy. Offer them a company business card with relevant information about the business. This is an excellent way to drum up interest in a small business and more referrals.