Search engine optimization has changed in the last decade. From simply creating massive amounts of links and stuffing dozens of keywords into one article, websites are now focusing more on quality of both the articles written and links they obtain. The ability to leverage written content is what makes the difference in organic search traffic.
The following tips will help you increase organic search traffic to your website.
Update Your Content
Always update your content on a consistent, weekly basis. Search engines love updated content, and content that is written for humans to read.
Updating content doesn’t necessarily mean rewriting everything on your website’s main pages. Create a blog and write articles that are at least 300 words in length that relate directly to the product or service you offer. Use relevant keywords in each article and make sure not to intentionally repeat them more than three times.
Meta Descriptions
The meta description is an essential part of every web page. When you use a search engine to look up a specific subject, each link in the search results page includes a small description beneath it, also known as the meta description.
This description is important because both humans and search engines can determine what the page is about just by reading it. The description should be less than 150 characters and include the same keywords that you used in the content of the page itself.
Build External Links
The amount and type of websites that link to your website is one of the main factors that Google and other search engines use to determine your overall ranking.
Naturally encourage people to link your website. Contact clients, bloggers and other people who have web presences that relate to what your business offers and ask for links back to your website. Once you’ve started to create quality content that people enjoy, you’ll notice that more and more links begin to appear.
Many businesses find it difficult to increase organic traffic on their own. The process can be difficult and time consuming, especially if your business has a significant amount of competition to deal with. Most owners don’t have enough time to write blog entries or manually build links to their website.
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