Just like all other forms of digital advertising, getting your business’s content noticed on social media is no simple task. Even businesses with a great product, top tier staff, and ample funding can find themselves struggling to make any headway with their social media accounts for months or even years on end. If this sounds like your own situation, then take a look at these few tips and tricks that will help you finally make that breakthrough and create a powerful online presence through Facebook, Twitter, YouTube, and all other social media platforms.
Bring Your Personality to the Forefront
Even in relatively serious industries, it is extremely important to loosen the tie and inject some personality into your social media. No matter how great a company may be, a bland social media presence is going to stagnant at best and drive away potential leads at worst. While you do not need to turn your accounts into an ongoing comedy routine, customers want to see that there is a living human being behind the account and not a faceless corporation.
Start Adding Value
Consumers are flooded with enough advertisements throughout the day, and another Facebook post that does nothing more than advertise your company is going to reach very few people. Instead, start thinking about ways that your company and your staff can add value to every single piece of content that is run through social media. Even if that value is nothing more than making a reader laugh, that will be enough to get your foot in the door and create many more contact points where your advertising can actually be effective.
Write Down Goals and Stick to Them
Failing to create clear goals is one of the most common mistakes that businesses will make when it comes to social media. Even if the goals are relatively straightforward such as getting 1,000 followers in the next year, writing them down will help you visualize the path to success. Start by asking yourself questions like what kind of followers you want, what is the final goal of getting more followers, and how that will benefit your company.
Create Relationships
Creating relationships is one of the most difficult steps in this process, but it is also one of the most important. Many businesses make the mistake of thinking of social media accounts as a monologue or platform for their wares, but this generally devolves into a stagnant web presence. Instead, start thinking of ways that you can connect with followers and commenters and keep them coming back. A customer that checks your content daily, comments on it, and makes suggestion is much more valuable than a dozen people that hit “like” only to never return.
There is no cookie cutter solution when it comes to getting noticed on social media. This is why business owners need to think long and hard about what kind of value they can provide to these platforms and how the world will respond to it.