The world of technology is constantly evolving and the world of cellular devices is owning the new advances in technology. Almost everyone has at least one cell phone whether the use it for business or for pleasure purposes. The days of sitting in front of the computer searching for things and checking emails are a thing of the past. Everyone uses their cell phone to get things done. Here are a few ways you can make your emails mobile friendly.
1. Earn the Trust of your Subscribers
When you have the trust of your subscribers, you have the keys to the business kingdom. Trust is a major factor in any situation but when it comes to the trust between a business and customer, your business name needs to be a brand people trust. Make sure your “from name” on the email is one customers will recognize. Nine times out of 10, if a customer does not recognize the sender, they will not risk opening the mail. Your primary goal is to get customers to open the mail.
2. The Subject Line is Essential
One of the last things you want to do is have a customer delete or ignore your mail because your subject line is not direct. Your subject line should not only be direct but descriptive. When you have a compelling subject line, you can guarantee customers will open the email.
3. Learn about the Pre-header
The pre-header is an essential part of business marketing, especially on a cellular device. The pre-header is often referred to as the snippet text. People who are using smartphones see the pre-header before any other form of text. When you are using the pre-header, make sure you are using unique, exciting text. Boring text will not grasp the attention of the customer and there’s a good chance the email will be overlooked, ignored or placed in the “spam” folder. Call to actions are perfect to use to entice the customer to open the email.
4. Focus on the Call to Action
Your call to action needs to be obvious to the reader. Whether you are optimizing your emails for mobile users or regular emails, the call to action is important. The call to action needs to stand apart from the other text in the email. The call to action needs to grasp the attention of readers and “pop” in their mind. Call to actions that are larger in size are easier to click and easier to notice. Make sure your CTA is clear, bold and simple.
5. Consider the “RED” Factor
Your business needs to make money in order to be successful but without customers, your business will fail miserably. In order for your business to be successful, you need to engage your customers. Your job is to create an email design the reader responds to. Although this is a new marketing concept, many businesses are starting to use it. “RED” is the responsive mail design. Creating a responsive email design can be difficult but not impossible. Your email design should be organized, clear to read, include beneficial information for the reader and include images.
These five tips will ensure your emails are mobile friendly and ready to be viewed by the world. Mobile technology is constantly evolving and improving. Make sure your mobile email techniques remain updated with the times.